Golf clubs designed by David Lake

David Lake performing research and testing.

The 1 Iron Golf System was developed through fifteen years of in-depth research and experimentation by our founder David Lake. David, a highly regarded professional golf club designer, had always been skeptical of the need for the standard 1/2 inch length increments between clubs within a set of conventional golf clubs. Acting on this skepticism David Lake began an in-depth study of the dynamics of golf clubs in relation to playability. Early on it became apparent that the progressive incremental length increases between successive golf clubs had no affect on distance but a progressively negative affect on playability. Simply put, the longer the golf club the harder it is to hit. David knew that there had to be an easier, more consistent approach to the game and the obvious but overlooked answer was that all of the golf clubs within a specific design grouping (ie: irons, fairway woods) should be built to the same club length.

In 1998 David Lake published the results of his findings in his book ”1 Iron Golf...the common sense approach to better golf”, which sparked immediate interest in the concept of single length sets of golf clubs throughout the golf industry. Since that time David and his 1 Iron Golf System have been featured in numerous golf magazine articles and media interviews. David is recognized as the foremost authority on single length golf club design and his 1 Iron line of golf clubs continues to be the largest selling single length set of clubs in the world.